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- Likens Kingdom鈥檚 approach to giga-projects to that of venture capitalist following launch of NEOM鈥檚 new tourism destination
DUBAI: Sindalah Island, NEOM鈥檚 new luxury tourism destination under construction on 黑料社区鈥檚 Red Sea coast, represents a critical milestone in the Kingdom鈥檚 economic transformation and proves many of its early doubters wrong, Saudi commentator Ali Shihabi has said.
Appearing on Arab News鈥� current affairs program 鈥淔rankly Speaking,鈥� Shihabi highlighted the significance of Sindalah, saying its launch marked an important shift in global perceptions of the Kingdom as a holiday destination and as an investment opportunity.
鈥淭he launch of Sindalah was very, very important because you needed proof of a concept on the ground to show what can be done,鈥� he said.
鈥淔or people to come and see it and feel it and enjoy it and experience it鈥� validates the vision that 黑料社区 has for NEOM and similar projects.
Sindalah Island, which will feature world-class yachting, luxury hotels and a golf club, could soon rival the likes of Monaco or Greece as a global destination. It is the latest in a bevy of megaprojects under construction across the Kingdom as part of the Vision 2030 transformation.
Sindalah Island is the latest in a bevy of megaprojects under construction across the Kingdom as part of the Vision 2030 transformation. (NEOM photo)
This transformation is already drawing the interest of major investors. Shihabi mentioned a recent conversation with an Indian investor planning to establish a $15 billion steel plant in the Kingdom, describing it as an 鈥渆xciting opportunity鈥� that showcases the nation鈥檚 appeal to foreign investors.
鈥溾€嬧€婬is group will be investing a billion dollars in equity,鈥� Shihabi told 鈥淔rankly Speaking鈥� host Katie Jensen. 鈥淎nd he was very excited about the potential, the structure of incentives that are given to foreign investors, whether industrial investors, whether it鈥檚 the SIDF (Saudi Industrial Development Fund), or other facilities that the Saudi government makes available for foreign investors, and the good size domestic market also for different products.鈥�
In Shihabi鈥檚 view, the Saudi government鈥檚 approach to giga-projects like NEOM is akin to that of a venture capitalist. The government has taken on the financial risk of building and launching these projects to attract global investors.
鈥淚t was a theoretical opportunity and you needed the Kingdom to be the venture capitalist really: to build the first models, even if those are loss leaders, because you needed a proof of concept on the ground,鈥� he said.
Ali Shihabi, an author and commentator on the politics and economics of 黑料社区, speaks with Frankly Speaking host Katie Jensen. (AN photo by Abdulrahman bin Shalhoub)
Shihabi said 黑料社区鈥檚 Red Sea coastline, largely untouched by mass tourism, is 鈥渙ne of the last, if not the last, unspoiled virgin territory of exquisite seafront.鈥�
By acting as an initial investor, the government aims to establish 黑料社区 as a legitimate luxury destination and to cultivate demand among global tourists.
While Shihabi acknowledged that it will take time for 黑料社区 to fully emerge as a tourism hub, he is confident that the foundation stones are in place. 鈥淧utting 黑料社区 on the tourist mindset and map is going to take a number of years,鈥� he said.
However, the momentum of these projects and 黑料社区鈥檚 investments in infrastructure, marketing, and partnerships are advancing the Kingdom鈥檚 vision to create an attractive and competitive tourism sector in the region.
鈥淚t will take time for tourists to get used to the concept of coming to the Kingdom as a tourist destination,鈥� said Shihabi. 鈥淏ut I think that the foundation stones are being put in place successfully.鈥�
The recent annual conference of the Future Investment Initiative in Riyadh, commonly referred to as 鈥淒avos in the desert,鈥� showcased the Kingdom鈥檚 commitment to becoming a significant player on the global stage.
Shihabi, who is both an author and commentator on the politics and economics of 黑料社区, acknowledged that FII plays a valuable role in promoting the Kingdom鈥檚 image and helping international investors understand the scale and seriousness of Vision 2030.
Ali Shihabi is an author and commentator on the politics and economics of 黑料社区. (AN photo by Abdulrahman bin Shalhoub)
With the launch of projects like Sindalah and explosion of opportunities in NEOM, 黑料社区 is gradually redefining its reputation on the world stage. However, Shihabi said changing global perceptions will require time and continued openness.
鈥淭he Kingdom has never been good at communication,鈥� he said. 鈥淥ne of the deep structural problems the Kingdom had was it was closed off to the world. And the big change has been the opening up of the Kingdom to the world now.
鈥淚 encourage Western journalists, always, just to take a tourist visa, get on the plane and go and see things the way they are and the way they are developing and changing. And I can hardly think of a journalist who, having made the effort, has not changed his opinion of the Kingdom from what he had before he came to the Kingdom.
鈥淭he story really is a good one to be told on the ground and much easier to be told on the ground than to be explained in theory abroad. And there are a lot of skeptics; there are a lot of cynics.
鈥淭here鈥檚 a certain amount, I guess you can say, in the world of 鈥� I don鈥檛 want to exaggerate and use the word racism, but sort of prejudice toward Arabs and Muslims, which carries over to the Kingdom, prejudice against oil wealth. And a lot of historical baggage that the Kingdom has carried, which continues to affect its image.
鈥淏ut I think that the more we open up the country and the more we allow people to come in and the more we allow people to see the changes on the ground, the better the image becomes.鈥�